James Morrison told his West Bromwich Albion players to carry that winning mentality into every game remaining after they came from behind to beat Blackburn Rovers in a Championship contest that tested their character from start to finish.

A comeback that carried a message

Albion found themselves in a hole against Blackburn but dug their way out, and Morrison was unequivocal in the dressing room afterwards. "We keep going until the end," the West Brom boss told Radio WM, words that captured the spirit of a side refusing to fold when the pressure mounts.

Coming from behind in any Championship fixture demands more than fitness. It demands conviction. Morrison's side showed both, and the manager was quick to credit the collective effort rather than any individual contribution. For a manager still establishing his authority at The Hawthorns, a result built on resilience carries particular weight.

What the result means for Blackburn

For Blackburn Rovers, the defeat stings all the more given the promise of the occasion. They had given themselves something to protect but could not hold on, and the loss will prompt Tony Mowbray's coaching staff to examine why the side's defensive structure broke down in the latter stages.

Blackburn came into the fixture with confidence following their first away win of the campaign, as reported on this site. This result checks that momentum and leaves them needing a response before their next assignment. The Championship table is unforgiving at this stage of the season, and dropped points in games where a lead is surrendered tend to linger in the standings for weeks.

Morrison finds his footing

Morrison has taken charge of a West Brom side that contains real quality but has shown inconsistency. A comeback win against a Blackburn team that had been building form is the kind of result that can shift the mood inside a club, not just on the matchday but through the week in training.

The manager's messaging was straightforward: no matter the scoreline, no matter the moment in the match, his team press on. That attitude, if it takes root, gives Albion the platform to push up the Championship table in the weeks ahead.

Bigger picture in the second tier

Both clubs enter the next round of fixtures carrying lessons from this encounter. West Brom will take the belief that they can recover from adversity. Blackburn must now regroup and demonstrate that the defensive solidity which earned them their recent away victory has not been undermined by one difficult afternoon.

Morrison kept his post-match comments brief but pointed, the hallmark of a manager focused on sustained effort rather than celebrating a single result. The Championship rewards exactly that kind of outlook, and his players will have heard the message clearly: the job is never finished until the referee blows the final whistle.

Frequently asked

What did James Morrison say after West Brom beat Blackburn?
Morrison urged his players to keep fighting until the final whistle, saying the squad's mentality of never giving up was key to the comeback victory over Blackburn Rovers.
How did West Brom beat Blackburn Rovers in the Championship?
West Brom came from behind to beat Blackburn Rovers, with manager James Morrison crediting the team's collective spirit and refusal to settle for anything less than a win.
What does the Blackburn Rovers defeat mean for their Championship season?
The defeat halts the momentum Blackburn had built from their recent away win and leaves them needing a quick response to avoid slipping further in the Championship table.