West Bromwich Albion manager James Morrison has insisted the club approached transfer deadline day with purpose and direction, telling BBC Radio WM that the Baggies "have a plan and know what they want" as the summer window slammed shut.

A window with intent

Speaking on 1 September, Morrison gave supporters a glimpse into the thinking behind the club's final hours of activity at The Hawthorns. While the interview, broadcast on BBC Sounds, was short on specific names, the tone was one of quiet confidence rather than frantic last-minute scrambling.

"We have a plan and we know what we want," Morrison is understood to have said, a phrase that will reassure a fanbase that has watched the club reshape its squad meaningfully over the course of the summer.

West Brom had already been active well before the window's close. The club secured the signature of midfielder Toby Collyer from Manchester United and added wide forward Kareem Tunde from Spanish side Levante, suggesting a strategy built around young, hungry talent with room to develop under Morrison's guidance. Cardiff City, meanwhile, completed the signing of Krystian Bielik from the Baggies, freeing up both wages and a squad berth that could be redirected elsewhere.

What Morrison is building

Morrison's comments, brief as they are on record, point to a manager who is working within a defined recruitment framework rather than reacting to the market. That is an encouraging sign for a Championship club that has spent recent seasons in transition, and one that spent the early weeks of this campaign showing genuine promise, having beaten Burnley 3-1 in what Morrison described at the time as a display full of character.

The balance of the summer business suggests the club has prioritised versatility and athleticism in wide areas, while also addressing the engine room with Collyer's arrival. Whether further incomings were secured in the final hours of deadline day remains to be confirmed, but the manager's assured language points to a club that, at the very least, did not leave business undone through a lack of preparation.

Settling a squad for the long haul

With the window now closed, Morrison's focus will shift entirely to the league campaign. West Brom's early-season results have raised hopes that this could be a squad capable of sustaining a promotion push rather than fading once injuries or fixture congestion bite, a pattern that has tripped up sides at this level before.

The manager's comments carry added weight given that deadline day is often where Championship squads are won or lost. Panic buys and misfiring loans have derailed ambitions across the second tier for years. Morrison, by contrast, appears to have gone into the final 24 hours with a checklist rather than a wish list.

Full details of any late activity will become clearer once the EFL confirms its registrations, but the overriding message from the Baggies dugout is one of calm, structured ambition. For supporters who have waited a long time to see a settled project at The Hawthorns, that tone alone will be welcome.

Frequently asked

What did James Morrison say about West Brom's transfer deadline day?
Morrison said the club had a clear plan and knew what they wanted, suggesting a structured and prepared approach rather than last-minute panic buying.
Who did West Brom sign in the summer transfer window?
West Brom brought in midfielder Toby Collyer from Manchester United and winger Kareem Tunde from Levante, among their reported summer business.
Did West Brom sell any players before the transfer deadline?
Yes, Krystian Bielik left West Brom to join Cardiff City on a permanent deal before the window closed.